Legal
Privacy Policy
This Privacy Policy explains how Mehfil Media (“we”, “us”, or “our”) collects, uses, stores, and shares information when you visit our website, join our Discord community, or engage us for AI-assisted creative services.
Effective date: 9 July 2026
01Who we are
Mehfil Media is a creative studio that produces AI-assisted lifestyle, fashion, beauty, and product content for brands, especially those rooted in South Asian aesthetics and storytelling.
For privacy-related requests, contact us through our Discord server.
02Information we collect
Depending on how you interact with us, we may collect:
- Contact and identity details — such as your name, brand name, email address, Discord username, and business role.
- Project materials — brand guidelines, product photos, packaging references, mood boards, campaign briefs, and other creative assets you share with us.
- Creator or likeness materials — reference images, approved model assets, or likeness rights documentation when relevant to a production.
- Communication records — messages, feedback, approvals, and delivery notes exchanged during a project.
- Technical data — basic website usage information such as browser type, device type, pages visited, and approximate location derived from IP address, if analytics are enabled.
We do not intentionally collect sensitive personal data unless you choose to provide it for a specific project and we have a clear need to process it.
03How we use your information
We use information to:
- Respond to inquiries and qualify project requests
- Produce, revise, and deliver AI-assisted creative assets
- Communicate about timelines, approvals, invoices, and support
- Maintain confidentiality and quality control across productions
- Improve our studio workflows, website experience, and service offerings
- Comply with legal obligations and enforce our Terms
Client project materials are used only to fulfill the agreed engagement, unless you give us separate permission for portfolio, case study, or marketing use.
04AI processing and creative assets
Our services involve AI-assisted generation, compositing, and editing. When you provide brand assets, product imagery, or creator references, we may process those materials through internal tools and carefully selected third-party AI or production platforms solely to create deliverables for your project.
We do not sell your confidential brand assets. We also do not use private client materials to publicly train open models or to create unrelated commercial work for other clients without your permission.
Because AI systems may involve external processors, we take reasonable steps to choose providers and workflows that support confidentiality for commercial creative work. Absolute secrecy cannot be guaranteed for every third-party tool, so we discuss sensitive productions with clients when needed.
05Discord and community interactions
If you join our Discord community, Discord collects and processes information under its own privacy policy. Messages you send in public channels may be visible to other members. Sensitive project details should be shared only through private channels or agreed project workflows.
06Cookies and website analytics
Our website may use essential cookies required for basic functionality and, where enabled, privacy-conscious analytics to understand aggregate traffic and improve the site. We do not use advertising trackers for behavioral ad targeting on this site.
You can control cookies through your browser settings. Blocking some cookies may affect site performance.
07How we share information
We may share information with:
- Service providers who help us host the website, process payments, store files, or generate creative assets
- Collaborators or contractors working on your project under confidentiality expectations
- Professional advisors, or authorities, when required by law or to protect our rights and users
We do not sell personal information. Any portfolio or public showcase use of client work requires your approval unless otherwise agreed in writing.
08Data retention
We retain project files, communications, and account details for as long as needed to deliver services, maintain business records, resolve disputes, and meet legal or accounting requirements. When materials are no longer needed, we delete or de-identify them within a reasonable period, subject to backup and archival systems.
You may request deletion of project materials after delivery, subject to any retention needed for legal, billing, or contractual reasons.
09Security
We use reasonable administrative, technical, and organizational measures to protect information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10Your choices and rights
Depending on your location, you may have rights to access, correct, delete, or restrict certain personal information, or to object to particular processing. To make a request, contact us via Discord with enough detail for us to verify and respond.
If your request relates to assets owned by a brand or employer, we may need authorization from the account holder before acting.
11Children
Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
12International transfers
We operate with collaborators and tools that may process data in Pakistan and other countries. Where information is transferred across borders, we take steps appropriate to the nature of the data and the service providers involved.
13Changes to this policy
We may update this Privacy Policy from time to time. The effective date above will change when we do. Continued use of our website or services after an update means you acknowledge the revised policy.